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Focused Issue on The Marketing Process in Organizational Competence
part of the Research in Competence-Based Management series
- Binding:
- Hardback
- Pages:
- 282
- Published:
- December 1, 2005
- Dimensions:
- 160x235x15 mm.
- Weight:
- 490 g.
Delivery:
2-4 weeks
Expected delivery: August 3, 2025
Description of Focused Issue on The Marketing Process in Organizational Competence
Focusing on "The Marketing Process in Organizational Competence", this volume reflects the fundamental market orientation in competence theory's foundational concepts and theoretical development. It includes papers which explore key aspects of the common conceptual foundations of competence and marketing theories.
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