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Foreign Advertising in China
- Becoming Global, Becoming Local
- Binding:
- Hardback
- Pages:
- 176
- Published:
- August 15, 2000
- Dimensions:
- 15x235x15 mm.
- Weight:
- 363 g.
Delivery:
2-3 weeks
Expected delivery: December 5, 2024
Description of Foreign Advertising in China
The rising prosperity of China has presented advertisers with an immense new market. This text examines the strategies adopted by multinational agencies and how the focus is slowly changing from foreign to domestic clients.
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