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Foundations of International Marketing
- Binding:
- Paperback
- Pages:
- 320
- Published:
- June 10, 1998
- Edition:
- Dimensions:
- 182x241x17 mm.
- Weight:
- 435 g.
Delivery:
1-2 weeks
Expected delivery: December 7, 2024
About Steve (University of Hertford) Johnston
View all books by Steve (University of Hertford) JohnstonDescription of Foundations of International Marketing
Looks at international marketing from a business perspective. This book explains and analyses the different theories of international marketing and illustrates their application using examples from a variety of different firms, markets, products and services.
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