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Franchising Globally
- Innovation, Learning and Imitation
- Binding:
- Hardback
- Pages:
- 253
- Published:
- March 30, 2010
- Dimensions:
- 147x225x21 mm.
- Weight:
- 430 g.
Delivery:
2-3 weeks
Expected delivery: December 19, 2024
Extended return policy to January 30, 2025
Description of Franchising Globally
Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world.
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