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From Categories to Categorization

- Studies in Sociology, Organizations and Strategy at the Crossroads

About From Categories to Categorization

This volume brings together some of the world's leading scholars of market categorization. Together, their contributions depict categorization as both a cognitive and a social process, tightly connected to actors involved, their specific acts, the entity being categorized, and the context and timing which inform these activities.

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  • Language:
  • English
  • ISBN:
  • 9781787142398
  • Binding:
  • Hardback
  • Pages:
  • 416
  • Published:
  • March 27, 2017
  • Dimensions:
  • 239x162x28 mm.
  • Weight:
  • 716 g.
  In stock
Delivery: 3-5 business days
Expected delivery: November 15, 2024

Description of From Categories to Categorization

This volume brings together some of the world's leading scholars of market categorization. Together, their contributions depict categorization as both a cognitive and a social process, tightly connected to actors involved, their specific acts, the entity being categorized, and the context and timing which inform these activities.

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