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From Dental Floss To Guitar Strings

- Successful Grassroots Product Launches

By John Spencer
From Dental Floss To Guitar Strings by John Spencer
About From Dental Floss To Guitar Strings

FROM DENTAL FLOSS TO GUITAR STRINGS SUCCESSFUL GRASSROOTS PRODUCT LAUNCHES Part 1 is a memoir and features the author's stories of leading the successful launch of GLIDE® Floss and ELIXIR® Guitar Strings. Part 2 is a fresh look at critical lessons learned in launching products. Lessons include framing the product value statement, creating a strategic plan, determining the right price, high-impact grassroots marketing, leadership and teams, and understanding the important numbers.

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  • Language:
  • English
  • ISBN:
  • 9781647197070
  • Binding:
  • Hardback
  • Pages:
  • 274
  • Published:
  • October 14, 2021
  • Dimensions:
  • 152x229x16 mm.
  • Weight:
  • 522 g.
Delivery: 2-3 weeks
Expected delivery: February 8, 2025

About John Spencer

View all books by John Spencer

Description of From Dental Floss To Guitar Strings

FROM DENTAL FLOSS TO GUITAR STRINGS
SUCCESSFUL GRASSROOTS PRODUCT LAUNCHES
Part 1 is a memoir and features the author's stories of leading the successful launch of GLIDE® Floss and ELIXIR® Guitar Strings.
Part 2 is a fresh look at critical lessons learned in launching products. Lessons include framing the product value statement, creating a strategic plan, determining the right price, high-impact grassroots marketing, leadership and teams, and understanding the important numbers.

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