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Fulfillment Im Electronic Commerce
- Gestaltungsansatze, Determinanten, Wirkungen
part of the Interaktives Marketing series
- Binding:
- Paperback
- Pages:
- 301
- Published:
- September 25, 2006
- Edition:
- 2006
- Dimensions:
- 148x210x18 mm.
- Weight:
- 422 g.
Delivery:
1-2 weeks
Expected delivery: December 12, 2024
Description of Fulfillment Im Electronic Commerce
Martin-Matthias Köcher untersucht das Fulfillment, d.h. waren-, informations- und finanzlogistische Prozesse, von Online-Anbietern im Consumer-Sektor. Er zeigt, dass es einen zentralen Bestandteil im Marketing-Mix von Online-Anbietern bildet und wesentlich zur Zufriedenheit mit dem Online-Kauf beiträgt.
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