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Gamification and Consumer Engagement

- Creating Value in Context of ICT Development

part of the Progress in IS series

Gamification and Consumer Engagement
About Gamification and Consumer Engagement

In the context of rapid ICT development, this book focuses on how gamification affects consumer engagement and can be used to create a shared value for customers and companies.

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  • Language:
  • English
  • ISBN:
  • 9783030542078
  • Binding:
  • Paperback
  • Pages:
  • 216
  • Published:
  • November 12, 2021
  • Edition:
  • 12021
  • Dimensions:
  • 155x235x0 mm.
  • Weight:
  • 349 g.
Delivery: 1-2 weeks
Expected delivery: November 20, 2024

Description of Gamification and Consumer Engagement

In the context of rapid ICT development, this book focuses on how gamification affects consumer engagement and can be used to create a shared value for customers and companies.

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