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Gestaltung Des Internationalen Key Account Managements
- Analyse VOR Dem Hintergrund Der Internationalisierung Des Konsumgutereinzelhandels
- Binding:
- Paperback
- Pages:
- 281
- Published:
- May 22, 2011
- Edition:
- 2011
- Dimensions:
- 148x210x16 mm.
- Weight:
- 358 g.
Delivery:
1-2 weeks
Expected delivery: December 7, 2024
Description of Gestaltung Des Internationalen Key Account Managements
Andrea Schlüter untersucht die Bedeutung strategischen und strukturellen Designs. Basierend auf Literaturrecherchen entwickelt die Autorin ein Modell, leitet Hypothesen ab und überprüft diese anhand einer empirischen Studie.
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