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Global Brand Management

- A Guide to Developing, Building & Managing an International Brand

About Global Brand Management

Hone your understanding of international brand management with this textbook, showcasing why it's critical for all brands to develop elasticity and adapt to different territories, audiences and contexts.

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  • Language:
  • English
  • ISBN:
  • 9781789660401
  • Binding:
  • Hardback
  • Pages:
  • 328
  • Published:
  • November 2, 2019
  • Dimensions:
  • 178x250x33 mm.
  • Weight:
  • 706 g.
Delivery: 2-3 weeks
Expected delivery: December 14, 2024

Description of Global Brand Management

Hone your understanding of international brand management with this textbook, showcasing why it's critical for all brands to develop elasticity and adapt to different territories, audiences and contexts.

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