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Global Brand Strategy
- World-wise Marketing in the Age of Branding
- Binding:
- Paperback
- Pages:
- 319
- Published:
- July 11, 2018
- Edition:
- 12017
- Dimensions:
- 209x148x33 mm.
- Weight:
- 446 g.
Delivery:
1-2 weeks
Expected delivery: December 11, 2024
Description of Global Brand Strategy
Global Brand Strategy speaks to three types of B2C and B2B managers: those who want to strengthen already strong global brands, those who want to launch their brands globally and get results, and those who need to revive their global brand and stop the bleeding.
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