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Global Companies, Local Innovations
- Why the Engineering Aspects of Innovation Making Require Co-location
part of the Economic Geography Series series
- Binding:
- Hardback
- Pages:
- 180
- Published:
- September 27, 2012
- Dimensions:
- 164x240x17 mm.
- Weight:
- 482 g.
Delivery:
2-3 weeks
Expected delivery: November 23, 2024
Description of Global Companies, Local Innovations
Examines why the geography of innovation by multinationals is overwhelmingly local, in spite of their global operations in manufacturing and sales through case studies of produce development by global players: Toyota, Sony, and Canon. This title unfolds the complex and constant process of trial and error in innovation.
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