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Global Marketing

- Practical Insights and International Analysis

About Global Marketing

Practical in its orientation, the text equips students with the tools needed to make strategic marketing decisions and find solutions in a global business environment.

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  • Language:
  • English
  • ISBN:
  • 9781446252635
  • Binding:
  • Hardback
  • Pages:
  • 360
  • Published:
  • October 7, 2015
  • Dimensions:
  • 274x201x24 mm.
  • Weight:
  • 1046 g.
Delivery: 2-4 weeks
Expected delivery: September 26, 2025

Description of Global Marketing

Practical in its orientation, the text equips students with the tools needed to make strategic marketing decisions and find solutions in a global business environment.

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