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Global Marketing
- Strategy, Practice, and Cases
- Binding:
- Hardback
- Pages:
- 666
- Published:
- August 16, 2020
- Edition:
- 3
- Dimensions:
- 203x254x0 mm.
- Weight:
- 2195 g.
Delivery:
2-3 weeks
Expected delivery: December 12, 2024
Description of Global Marketing
Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. This book will equip today¿s students with the knowledge and confidence they need to become leading marketing managers.
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