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Global Marketing
part of the International Dimensions Marketing series
- Binding:
- Paperback
- Pages:
- 620
- Published:
- December 17, 1995
- Dimensions:
- 200x250x15 mm.
- Weight:
- 652 g.
Delivery:
2-4 weeks
Expected delivery: February 6, 2025
About Douglas (Kellogg School of Management Lamont
View all books by Douglas (Kellogg School of Management LamontDescription of Global Marketing
aeo Highly innovative framework in each chapter: competitive, environmental, marketing. aeo Analytical approach based on experience. aeo Truly global: looks at key regions such as Mexico, China, Japan and Europe. aeo Key global industries such as telecommunications integrated into region and scan. aeo Coverage of important cultural issues.
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