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Global Sourcing Strategy
- R&D, Manufacturing, and Marketing Interfaces
- Binding:
- Hardback
- Pages:
- 256
- Published:
- June 29, 1992
- Dimensions:
- 241x164x21 mm.
- Weight:
- 542 g.
Delivery:
2-3 weeks
Expected delivery: December 5, 2024
Description of Global Sourcing Strategy
This unique book explores the complex issue of how successful multinational firms manage interfaces of R&D, manufacturing, and marketing on a global basis, emphasizing the linkages among them in the value chain.
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