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Good Works!

- Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line

By Philip (Kellogg School of Management Kotler, Nancy R. (University of Washington Lee, David (Cause Marketing Forum) Hessekiel
Good Works! by Philip (Kellogg School of Management Kotler Save 23% from RPP Save 23%
About Good Works!

Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals.

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  • Language:
  • English
  • ISBN:
  • 9781118206683
  • Binding:
  • Hardback
  • Pages:
  • 288
  • Published:
  • June 15, 2012
  • Dimensions:
  • 163x230x25 mm.
  • Weight:
  • 490 g.
Delivery: 2-4 weeks
Expected delivery: October 25, 2024

About Philip (Kellogg School of Management Kotler

View all books by Philip (Kellogg School of Management Kotler

Description of Good Works!

Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals.

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