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Green Marketing in Emerging Markets

- Strategic and Operational Perspectives

About Green Marketing in Emerging Markets

Issues concomitant to green marketing such as consumer buying behaviour of green products, green integrated marketing communication, green product management, green initiatives in logistics social responsibility, greenwashing and the need for transparency, and green marketing orientations and firm performance, are covered in the book.

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  • Language:
  • English
  • ISBN:
  • 9783030740641
  • Binding:
  • Hardback
  • Pages:
  • 290
  • Published:
  • August 17, 2021
  • Edition:
  • 12021
  • Dimensions:
  • 148x210x0 mm.
  • Weight:
  • 534 g.
Delivery: 2-3 weeks
Expected delivery: November 20, 2024

Description of Green Marketing in Emerging Markets

Issues concomitant to green marketing such as consumer buying behaviour of green products, green integrated marketing communication, green product management, green initiatives in logistics social responsibility, greenwashing and the need for transparency, and green marketing orientations and firm performance, are covered in the book.

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