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Grounded Theory
- A Practical Guide for Management, Business and Market Researchers
- Binding:
- Hardback
- Pages:
- 186
- Published:
- May 16, 2002
- Dimensions:
- 156x234x19 mm.
- Weight:
- 440 g.
Delivery:
2-4 weeks
Expected delivery: September 24, 2025
Description of Grounded Theory
Represents a primer for organizational, business and marketing students studying for research degrees who would like to adopt the grounded theory methodology approach for their dissertation or thesis. This title offers an overview of qualitative methods in general and locates grounded theory in this context.
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