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Grounded Theory

- A Practical Guide for Management, Business and Market Researchers

About Grounded Theory

Offers an overview of qualitative methods in general and locates grounded theory in this context. It compares and contrasts the various grounded theory approaches in an accessible manner and offers an in-depth case study for students and researchers to follow and use. It also provides a critique of the methodology itself.

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  • Language:
  • English
  • ISBN:
  • 9780761966838
  • Binding:
  • Paperback
  • Pages:
  • 186
  • Published:
  • May 20, 2002
  • Dimensions:
  • 159x232x11 mm.
  • Weight:
  • 308 g.
Delivery: 1-2 weeks
Expected delivery: September 3, 2025

Description of Grounded Theory

Offers an overview of qualitative methods in general and locates grounded theory in this context. It compares and contrasts the various grounded theory approaches in an accessible manner and offers an in-depth case study for students and researchers to follow and use. It also provides a critique of the methodology itself.

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