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H2H Marketing

- The Genesis of Human-to-Human Marketing

By Philip Kotler
H2H Marketing by Philip Kotler Save 12% from RPP Save 12%
About H2H Marketing

In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization.

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  • Language:
  • English
  • ISBN:
  • 9783030595302
  • Binding:
  • Hardback
  • Pages:
  • 267
  • Published:
  • December 12, 2020
  • Edition:
  • 12021
  • Dimensions:
  • 242x162x27 mm.
  • Weight:
  • 604 g.
  In stock
Delivery: 3-5 business days
Expected delivery: December 26, 2024
Extended return policy to January 30, 2025
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About Philip Kotler

View all books by Philip Kotler

Description of H2H Marketing

In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization.

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