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H2H Marketing

- The Genesis of Human-to-Human Marketing

About H2H Marketing

In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization.

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  • Language:
  • English
  • ISBN:
  • 9783030595302
  • Binding:
  • Hardback
  • Pages:
  • 267
  • Published:
  • December 12, 2020
  • Edition:
  • 12021
  • Dimensions:
  • 242x162x27 mm.
  • Weight:
  • 604 g.
  In stock
Delivery: 3-5 business days
Expected delivery: November 9, 2024

Description of H2H Marketing

In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization.

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