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H2H Marketing
- The Genesis of Human-to-Human Marketing
- Binding:
- Hardback
- Pages:
- 267
- Published:
- December 12, 2020
- Edition:
- 12021
- Dimensions:
- 242x162x27 mm.
- Weight:
- 604 g.
In stock
Delivery:
3-5 business days
Expected delivery: November 30, 2024
Description of H2H Marketing
In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization.
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