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Healthcare Relationship Marketing
- Strategy, Design and Measurement
- Binding:
- Hardback
- Pages:
- 260
- Published:
- March 27, 2011
- Dimensions:
- 178x242x23 mm.
- Weight:
- 728 g.
Delivery:
2-3 weeks
Expected delivery: December 19, 2024
Extended return policy to January 30, 2025
Description of Healthcare Relationship Marketing
Offers a practical overview and resource guide for the design and measurement of pharmaceutical relationship marketing (RM) programs. This book is suitable for readers working in pharmaceutical marketing or sales and who may not have exposure to the particular disciplines of relationship marketing and direct response measurement and optimization.
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