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Healthcare Relationship Marketing
- Binding:
- Paperback
- Pages:
- 260
- Published:
- June 23, 2024
- Dimensions:
- 174x246x0 mm.
- Weight:
- 399 g.
Delivery:
1-2 weeks
Expected delivery: December 12, 2024
Extended return policy to January 30, 2025
Description of Healthcare Relationship Marketing
This is a practical overview and resource guide for the design and measurement of pharmaceutical relationship marketing (RM) programs. It contains descriptions of each aspect of pharmaceutical RM design and measurement, including a running case study with follow-up exercises. The author has also conducted interviews from several pharmaceutical mark
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