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Herd
- How to Change Mass Behaviour by Harnessing Our True Nature
- Binding:
- Hardback
- Pages:
- 368
- Published:
- January 25, 2007
- Dimensions:
- 161x237x25 mm.
- Weight:
- 648 g.
In stock
Delivery:
3-5 business days
Expected delivery: November 28, 2024
Description of Herd
Argues that many in the West have misunderstood the mechanics of mass behavior because of misplaced notions of what it means to be a human being. This book offers radical, controversial and significant theory of consumer behavior in a generation.
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