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How Brands Grow 2 Revised Edition

- Including Emerging Markets, Services, Durables, B2B and Luxury Brands

About How Brands Grow 2 Revised Edition

How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.

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  • Language:
  • English
  • ISBN:
  • 9780190330026
  • Binding:
  • Hardback
  • Pages:
  • 256
  • Published:
  • September 19, 2021
  • Edition:
  • 2
  • Dimensions:
  • 236x163x21 mm.
  • Weight:
  • 524 g.
  In stock
Delivery: 3-5 business days
Expected delivery: December 26, 2024
Extended return policy to January 30, 2025
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    Cannot be delivered before Christmas.
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Description of How Brands Grow 2 Revised Edition

How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.

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