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How Brands Grow 2 Revised Edition
- Including Emerging Markets, Services, Durables, B2B and Luxury Brands
- Binding:
- Hardback
- Pages:
- 256
- Published:
- September 20, 2021
- Edition:
- 2
- Dimensions:
- 236x163x21 mm.
- Weight:
- 516 g.
In stock
Delivery:
3-5 business days
Expected delivery: May 16, 2024
About Jenni (Research Professor and Associate Director Romaniuk
View all books by Jenni (Research Professor and Associate Director RomaniukDescription of How Brands Grow 2 Revised Edition
How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.
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