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Implicative Marketing
- For a Sustainable Economy
- Binding:
- Paperback
- Pages:
- 102
- Published:
- June 29, 2021
- Dimensions:
- 216x139x11 mm.
- Weight:
- 172 g.
In stock
Delivery:
3-5 business days
Expected delivery: December 26, 2024
Extended return policy to January 30, 2025
About Florence (Audencia Business School Touze
View all books by Florence (Audencia Business School TouzeDescription of Implicative Marketing
This book is a manifesto for responsible marketing. It looks critically at the marketing practices of the last 50 years and explains why they have led to an ethical stalemate and sometimes even a business impasse.
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