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Ingredient Branding

- Making the Invisible Visible

About Ingredient Branding

An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully improve the performance of component marketing.

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  • Language:
  • English
  • ISBN:
  • 9783642438189
  • Binding:
  • Paperback
  • Pages:
  • 393
  • Published:
  • November 28, 2014
  • Edition:
  • 2010
  • Dimensions:
  • 475x186x25 mm.
  • Weight:
  • 634 g.
Delivery: 2-4 weeks
Expected delivery: November 24, 2024

Description of Ingredient Branding

An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully improve the performance of component marketing.

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