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Innovation and Marketing in the Video Game Industry
- Avoiding the Performance Trap
- Binding:
- Hardback
- Pages:
- 280
- Published:
- June 27, 2010
- Dimensions:
- 180x246x23 mm.
- Weight:
- 760 g.
Delivery:
2-3 weeks
Expected delivery: December 12, 2024
Description of Innovation and Marketing in the Video Game Industry
Video games have had a greater impact on our society than almost any other leisure activity. This title helps readers discover how some video game companies are challenging normal industry rules by using radical innovations to attract new customers.
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