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Innovation and New Product Planning
- Binding:
- Paperback
- Pages:
- 260
- Published:
- December 28, 2020
- Dimensions:
- 229x152x15 mm.
- Weight:
- 432 g.
Delivery:
1-2 weeks
Expected delivery: September 4, 2025
Description of Innovation and New Product Planning
This practical text introduces readers to the essential business aspects of innovation and new product planning. The product planning process is discussed across two broad themes: product development and product management.
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