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Innovation Strategies in New Product Development
- Balancing Technological, Marketing and Complementary Competencies of a Firm
- Binding:
- Paperback
- Pages:
- 188
- Published:
- June 1, 2011
- Edition:
- Dimensions:
- 210x150x15 mm.
- Weight:
- 258 g.
Delivery:
1-2 weeks
Expected delivery: October 17, 2024
Description of Innovation Strategies in New Product Development
Innovation remains to be the widely recognized leverage in the quest for future growth. This book presents a model of technological, marketing and complementary competencies in relation to firms' innovative performance, drawing from a study of medium and large-sized Slovenian manufacturing enterprises.
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