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Innovation Strategies in New Product Development

- Balancing Technological, Marketing and Complementary Competencies of a Firm

About Innovation Strategies in New Product Development

Innovation remains to be the widely recognized leverage in the quest for future growth. This book presents a model of technological, marketing and complementary competencies in relation to firms' innovative performance, drawing from a study of medium and large-sized Slovenian manufacturing enterprises.

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  • Language:
  • English
  • ISBN:
  • 9783631619636
  • Binding:
  • Paperback
  • Pages:
  • 188
  • Published:
  • May 31, 2011
  • Edition:
  • Dimensions:
  • 210x150x15 mm.
  • Weight:
  • 258 g.
Delivery: 1-2 weeks
Expected delivery: January 5, 2025

Description of Innovation Strategies in New Product Development

Innovation remains to be the widely recognized leverage in the quest for future growth. This book presents a model of technological, marketing and complementary competencies in relation to firms' innovative performance, drawing from a study of medium and large-sized Slovenian manufacturing enterprises.

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