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Intellectual Property Branding in the Developing World

- A New Approach to Non-Technological Innovations

About Intellectual Property Branding in the Developing World

This book will assist scholars and academics dealing with innovation, branding, and IP issues and will provide both context and guidance to policymakers from the developing world through the success stories. This book will serve as a useful scientific material that will provide an invaluable resource.

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  • Language:
  • English
  • ISBN:
  • 9781138298965
  • Binding:
  • Hardback
  • Pages:
  • 136
  • Published:
  • May 14, 2019
  • Dimensions:
  • 241x165x11 mm.
  • Weight:
  • 350 g.
Delivery: 2-3 weeks
Expected delivery: December 12, 2024

Description of Intellectual Property Branding in the Developing World

This book will assist scholars and academics dealing with innovation, branding, and IP issues and will provide both context and guidance to policymakers from the developing world through the success stories. This book will serve as a useful scientific material that will provide an invaluable resource.

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