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Interfaith Marketing
- Binding:
- Hardback
- Pages:
- 330
- Published:
- November 19, 2024
- Dimensions:
- 156x234x0 mm.
- Weight:
- 807 g.
Delivery:
2-3 weeks
Expected delivery: December 19, 2024
Extended return policy to January 30, 2025
Description of Interfaith Marketing
The book gives an overview of the current state of knowledge of comparative religious research, how religious affiliations affect consumer behaviour, and its significance for companies that operate across borders. This volume will be of interest to scholars of international marketing and business, consumer behaviour, and religious studies.
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