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International Advertising
- Realities and Myths
- Binding:
- Paperback
- Pages:
- 424
- Published:
- January 27, 2000
- Dimensions:
- 152x228x22 mm.
- Weight:
- 560 g.
Delivery:
1-2 weeks
Expected delivery: September 28, 2025
Description of International Advertising
A handbook of the theory and practice of international advertising linked to overall trends in business globalization.
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