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International Business and Emerging Economy Firms

- Volume I: Universal Issues and the Chinese Perspective

About International Business and Emerging Economy Firms

How do firms from emerging economies strive for the internationalization of their business? This comprehensive two-volume collection tackles this question by taking a closer look at underexplored issues, including bottom of the pyramid (BoP) business models, value creation and co-creation, employee commitment and the 'born global' concept.

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  • Language:
  • English
  • ISBN:
  • 9783030244842
  • Binding:
  • Paperback
  • Pages:
  • 259
  • Published:
  • September 22, 2020
  • Edition:
  • 12020
  • Dimensions:
  • 148x210x0 mm.
  • Weight:
  • 454 g.
Delivery: 1-2 weeks
Expected delivery: December 15, 2024
Extended return policy to January 30, 2025

Description of International Business and Emerging Economy Firms

How do firms from emerging economies strive for the internationalization of their business? This comprehensive two-volume collection tackles this question by taking a closer look at underexplored issues, including bottom of the pyramid (BoP) business models, value creation and co-creation, employee commitment and the 'born global' concept.

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