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International Marketing and Purchasing

- From Marketing-mix to Relationships and Networks

part of the Advances in International Marketing series

International Marketing and Purchasing
About International Marketing and Purchasing

Presents a collection of papers which are the results of research undertaken by a group of scholars examining the field of international marketing and purchasing (IMP). This book presents an overview of marketing as a discipline and provides writing on the developments. It is used as supplementary text in courses as Business-to-Business Marketing.

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  • Language:
  • English
  • ISBN:
  • 9780762303182
  • Binding:
  • Hardback
  • Pages:
  • 356
  • Published:
  • January 21, 2000
  • Dimensions:
  • 156x234x20 mm.
  • Weight:
  • 675 g.
Delivery: 2-4 weeks
Expected delivery: May 25, 2024

Description of International Marketing and Purchasing

Presents a collection of papers which are the results of research undertaken by a group of scholars examining the field of international marketing and purchasing (IMP). This book presents an overview of marketing as a discipline and provides writing on the developments. It is used as supplementary text in courses as Business-to-Business Marketing.

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