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- Binding:
- Hardback
- Pages:
- 300
- Published:
- January 26, 2011
- Dimensions:
- 162x239x23 mm.
- Weight:
- 614 g.
Delivery:
2-4 weeks
Expected delivery: August 10, 2025
Description of International Marketing
Features the papers that report a variety of studies examining: international marketing behaviour of firms from emerging markets; market environments and consumer behaviour in emerging markets; and, MNCs' international marketing in emerging markets.
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