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International Marketing in the Network Economy
- A Knowledge-Based Approach
- Binding:
- Hardback
- Pages:
- 254
- Published:
- October 22, 2007
- Dimensions:
- 140x216x17 mm.
- Weight:
- 475 g.
Delivery:
2-3 weeks
Expected delivery: August 2, 2025
Description of International Marketing in the Network Economy
The capability of MNCs to create, transfer and combine knowledge from different locations is an important determinant of corporate success. This book uses examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Siemens, Mazda, and Maekawa - to show that knowledge-based marketing is key to a sustainable competitive advantage.
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