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International Marketing
- Binding:
- Hardback
- Pages:
- 512
- Published:
- June 3, 2025
- Edition:
- 6
- Dimensions:
- 174x246x0 mm.
- Weight:
- 1160 g.
Delivery:
2-3 weeks
Expected delivery: July 13, 2025
Description of International Marketing
This comprehensive text provides students with a solid foundation in International Marketing theory, research, and practice. Fully updated throughout, the book covers all the latest topics, including e-commerce, corporate sustainability, corporate social responsibility, cryptocurrency, and the broader political and economic context.
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