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International Retail Marketing
- Binding:
- Paperback
- Pages:
- 280
- Published:
- June 26, 2004
- Dimensions:
- 199x243x15 mm.
- Weight:
- 538 g.
Delivery:
1-2 weeks
Expected delivery: October 17, 2024
Description of International Retail Marketing
Combines a thematic overview of the key issues concerning international retail marketing. This work provides an outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective.
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