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Internetbasierte Internationalisierung
- Entscheidungsfindung, Umsetzung Und Erfolgsmessung
- Binding:
- Paperback
- Pages:
- 341
- Published:
- January 12, 2011
- Edition:
- 2011
- Dimensions:
- 148x210x19 mm.
- Weight:
- 440 g.
Delivery:
1-2 weeks
Expected delivery: November 28, 2024
Description of Internetbasierte Internationalisierung
Auf Basis der Kognitionstheorie entwickelt Sebastian Ullrich ein Untersuchungsmodell, welches die subjektiven, entscheidungsrelevanten Faktoren abbildet, die letztlich zur Umsetzung einer internetbasierten Internationalisierung beitragen.
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