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Islamic Marketing

- Understanding the Socio-Economic, Cultural, and Politico-Legal Environment

About Islamic Marketing

Since the Muslim world is extremely diverse in terms of economic development, customs and traditions and political and legal systems, it is vital for companies and marketers to analyze the environment before attempting to address these markets.

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  • Language:
  • English
  • ISBN:
  • 9783319813615
  • Binding:
  • Paperback
  • Pages:
  • 247
  • Published:
  • May 29, 2018
  • Edition:
  • 12016
  • Dimensions:
  • 155x235x0 mm.
  • Weight:
  • 4161 g.
Delivery: 1-2 weeks
Expected delivery: December 6, 2024

Description of Islamic Marketing

Since the Muslim world is extremely diverse in terms of economic development, customs and traditions and political and legal systems, it is vital for companies and marketers to analyze the environment before attempting to address these markets.

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