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Key Concepts in Marketing

part of the Key Concepts series

About Key Concepts in Marketing

Key Concepts in Marketing is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. With over 600 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what marketing is all about.

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  • Language:
  • English
  • ISBN:
  • 9781403915276
  • Binding:
  • Paperback
  • Pages:
  • 310
  • Published:
  • February 27, 2004
  • Dimensions:
  • 216x141x19 mm.
  • Weight:
  • 416 g.
Delivery: 1-2 weeks
Expected delivery: October 17, 2024

Description of Key Concepts in Marketing

Key Concepts in Marketing is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. With over 600 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what marketing is all about.

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