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Key Concepts in Marketing
part of the Key Concepts series
- Binding:
- Paperback
- Pages:
- 310
- Published:
- February 26, 2004
- Dimensions:
- 216x141x19 mm.
- Weight:
- 416 g.
Delivery:
1-2 weeks
Expected delivery: November 17, 2024
Description of Key Concepts in Marketing
Key Concepts in Marketing is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. With over 600 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what marketing is all about.
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