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Know Your Customer
- New Approaches to Understanding Customer Value and Satisfaction
part of the Total Quality Management series
- Binding:
- Paperback
- Pages:
- 360
- Published:
- April 11, 1996
- Dimensions:
- 162x211x18 mm.
- Weight:
- 424 g.
Delivery:
2-4 weeks
Expected delivery: February 8, 2025
About Robert B. (University of Tennessee) Woodruff
View all books by Robert B. (University of Tennessee) WoodruffDescription of Know Your Customer
* Integrates customer value and satisfaction into a comprehensive systematic measurement process called customer value determination. * Discusses predictions of future changes in customer value and satisfaction. * Explores actual company experiences which illustrate measurement techniques.
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