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Kundeninteraktionskompetenz in Industriegutermarkten
- Eine Empirische Studie Zur Interaktions- Und Lernorientierung
- Binding:
- Paperback
- Pages:
- 384
- Published:
- January 14, 2010
- Edition:
- 2010
- Dimensions:
- 148x210x23 mm.
- Weight:
- 531 g.
Delivery:
1-2 weeks
Expected delivery: October 17, 2024
Description of Kundeninteraktionskompetenz in Industriegutermarkten
Aufbauend auf ressourcenbasierten und sozialwissenschaftlichen Ansätzen untersucht Frank Danzinger die Kundeninteraktionskompetenz in Industriegütermärkten. Diese resultiert aus dem Zusammenspiel der strategischen Ausrichtungen Interaktions- und Lernorientierung.
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