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Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI
- Binding:
- Hardback
- Pages:
- 224
- Published:
- July 15, 2006
- Dimensions:
- 162x239x22 mm.
- Weight:
- 496 g.
Delivery:
2-4 weeks
Expected delivery: December 19, 2024
Description of Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI
Presents a strategic, multi-modal approach to generating qualified leads for complex sales. This book teaches how to define ideal leads and target sales approaches; align sales and marketing to optimize the number of leads; build lead pipelines; use multiple lead generation vehicles, including email, PR, referrals, speaking events; and more.
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