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Leveraging Japan
- Marketing to the New Asia
- Binding:
- Hardback
- Pages:
- 356
- Published:
- January 26, 2000
- Dimensions:
- 124x200x29 mm.
- Weight:
- 220 g.
Delivery:
2-4 weeks
Expected delivery: December 26, 2024
Extended return policy to January 30, 2025
Description of Leveraging Japan
Provides strategies for entering the Japanese market and for using Japan as a springboard to enter other growing Asian markets. The text includes coverage of positioning, pricing, advertising, and merchandising.
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