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Localizing Global Marketing Strategies

- Emerging Research and Opportunities

About Localizing Global Marketing Strategies

Presents innovative research on trends and strategies that are necessary to ensure the success of global marketing and identify the means of global market entry. The book highlights a range of topics, including branding, consumer management, and joint ventures.

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  • Language:
  • English
  • ISBN:
  • 9781799809579
  • Binding:
  • Hardback
  • Pages:
  • 140
  • Published:
  • October 24, 2019
Delivery: 2-3 weeks
Expected delivery: December 6, 2024

Description of Localizing Global Marketing Strategies

Presents innovative research on trends and strategies that are necessary to ensure the success of global marketing and identify the means of global market entry. The book highlights a range of topics, including branding, consumer management, and joint ventures.

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