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Localizing Global Marketing Strategies
- Emerging Research and Opportunities
- Binding:
- Paperback
- Pages:
- 172
- Published:
- November 10, 2019
Delivery:
1-2 weeks
Expected delivery: December 1, 2024
Description of Localizing Global Marketing Strategies
Presents research on trends and strategies that are necessary to ensure the success of global marketing, and identifies the means of global market entry. The book highlights a wide range of topics, including branding, consumer management, and joint ventures.
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