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Loyalty Management
- From Loyalty Programs to Omnichannel Customer Experiences
- Binding:
- Paperback
- Pages:
- 236
- Published:
- October 6, 2019
- Dimensions:
- 228x168x10 mm.
- Weight:
- 418 g.
In stock
Delivery:
3-5 business days
Expected delivery: December 5, 2024
Description of Loyalty Management
In this insightful new text, Cristina Ziliani and Marco Ieva trace the evolution of thinking and practice in loyalty management. From trading stamps to Amazon Prime and Alibaba 88 Membership, they present a fresh take on the tools, strategies and skills that underpin its key significance in marketing today.
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