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Luxury and Fashion Marketing
- The Global Perspective
part of the Routledge Studies in Marketing series
- Binding:
- Hardback
- Pages:
- 144
- Published:
- December 7, 2020
- Dimensions:
- 236x156x17 mm.
- Weight:
- 366 g.
Delivery:
2-3 weeks
Expected delivery: October 17, 2024
Description of Luxury and Fashion Marketing
The demand for luxury products has increased globally, creating a need for an education in luxury that acknowledges the global perspective yet incorporates the regional subtle nuances into luxury and fashion marketing. This book examines the elements of luxury marketing that contribute to a superior luxury brand performance.
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